Independent sports media. Documenting real athletic journeys from the starting line to the finish.
AMSTERDAMATHLETESCOLLECTIVE.
Building a media platform for the people the sports world doesn't see.
We don't observe from press tents. We're at the start line — with race bibs, heart rate monitors, and cameras.
What We Cover
- 01Long-form athlete stories — written and filmed
- 02Race coverage from an insider perspective
- 03Behind-the-scenes training content
- 04Mental resilience narratives
- 01Jun 2025
Ironman West-Friesland
Netherlands
- 02Aug 2025
Ironman Copenhagen
Denmark
- 03Jun 2025
Ironman Nice
France
- 04Jun 2025
Ironman Klagenfurt
Austria
- 05Feb 2026
Ironman Oman
Oman
- 06Sep 2025
Ironman Elsinore
Denmark
Show Up
We register as athletes. We cover from the start line — not the press tent. Every event we document is one we race.
Document
Photo, video, and written editorial — captured without sponsorship, without brand obligation. Just the story.
Publish
Editorial pieces, race films, and athlete portraits go live on AAC.com after the event. No paywalls.
No sponsored posts. No brand placements. Editorial only.
Sports media ignores everyday athletes. Despite training as hard. Racing as long. Suffering just as much.
“You either face it or you don't. There is no version of this sport where you can fake your way through 226 kilometres.”
Sarah Donovan
Ironman Finisher
“I signed up not knowing if I could finish. AAC was there for all of it — the doubt, the training, the crossing.”
Thomas Bakker
Age-Group Athlete
“Training cost me sleep, weekends, and two toenails. AAC made it feel worth documenting.”
Emma Lindqvist
Triathlete
Any athlete competing in endurance events — amateur or age-group. We prioritise stories that are underrepresented in mainstream sports media. If you're racing, training, or recovering from something that changed you, reach out.
No. We accept no sponsorships, brand placements, or commercial partnerships. All coverage is editorially independent.
Email hey@aac.com with a short description of your story, your event, and why it matters. We read everything and respond to every pitch.
Ironman is our current focus for 2025/26, but we cover any endurance event where the athlete story is compelling. Trail runs, marathons, ultra-cycling — reach out.
Yes. Everything published on AAC.com is free, with no paywall. We believe good journalism about everyday athletes should be accessible.
Share our work. Subscribe to our newsletter. If you're an event organiser and want independent editorial coverage, get in touch.